The Sparo BLOG

Welcome to insights on Brand Building Strategies, web/ux design & Polarizing industry Opinions

Working in design, we know how important it is to constantly question and improve your design decisions. But no matter how long you've worked in the industry, it's still just as easy to fall into common pitfalls that tank your UX. So here are five common UX design mistakes and how to fix them. You're welcome.

Gone are the days of websites that look like they're made on Microsoft paint and glitchy animations that have a 50/50 chance of giving you a seizure. Today, the world of web design looks completely different — and that's all thanks to social media.

Building a brand without a strategy is like navigating a ship without a compass ???? – you may get lucky and reach your destination, but more often than not, you'll find yourself lost in the sea of competition. In today's fast-paced business world, it's crucial to have a clear plan and direction to stand out from the crowd and make an impact. Here are four reasons why going without a strategy is a recipe for disaster.

Rebranding is a big step for any business, and shouldn't be taken lightly. However, it's also not something that should be put off indefinitely. So, how do you actually know when it's for a change? Well, here's our list of telltale signs to know if it's time for some brand surgery.

Building a brand is not just about having a logo and a catchy tagline — it’s about creating an identity that resonates with your target audience and sets you apart from the competition. Whether you’re a small business owner to the CEO of a multi-million dollar company mastering the art of brand building is essential for success.

If you're looking to revamp your website and increase conversions, it's time to think outside the box. Custom web design is all about creating a unique and memorable online presence that stands out from the competition. And the good news is, you don't have to be a tech wizard to make it happen. Here are some custom web design ideas that make perfect sense for boosting conversions.

Building a brand is a thrill, honestly (we wouldn't be a brand design agency if it wasn't ????????), but it’s important to have a solid understanding of your target market before diving in head first. Market research is the key to unlocking the full potential of your brand and setting it apart from the competition.

Testimonials? They're key to any website or business worth visiting- but let's face it, traditional testimonials are lowkey boring as. It's time to step up your testimonial game and embrace the power of video, case studies, and screenshots. These types of testimonials are not only more dynamic, but they also provide more credibility and value to potential customers.

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