How to perform market research when you build a brand

Building a brand is a thrill, honestly (we wouldn’t be a brand design agency if it wasn’t ????????), but it’s important to have a solid understanding of your target market before diving in head first. Market research is the key to unlocking the full potential of your brand and setting it apart from the competition.
So here’s some market research tips that’ll give you focus and make your brand slap. 

Define Your Target Market

The first step is the same in business as it is in finding your future husband on tinder. Identify your perfect match. Who is your ideal customer? What are their needs, interests, and demographics? Get specific. The more specific you are the easier it will be to tailor your messaging to appeal to them.

Gather Data

Now’s the time to get your hands dirty — get out and about and gather info about your target market. While you can get some general broad stats from websites and other online sources, the best info comes straight from the source — your target audience. Conduct interviews and make polls. Really get to know people that reflect your ideal client, you’d be surprised what you find out.

Analyze Competitors

Is the grass really greener on the other side? Take a peek. Have a look at your competition, really focusing on their strengths, weaknesses and what makes them unique. Delve their strategies, target market and pricing to give you inspiration for how you can make your business thrive (and crush the competition xoxo).

Keep an Eye on Trends

Lastly, STAY CURRENT. If you’re not moving forward, you’re moving backward. Staying up-to-date with shifts in the industry and consumer behaviour gives you a real competitive edge. Just make sure you stay true to your brand vision and mission.

The Info. Simplified.

TLDR (too long didn’t read) — Basically, do your homework. Taking the time to gather data on customers, competition and the industry can easily propel you into places you never thought you’d reach. Be alert, be strategic and be confident.

We specialize in helping businesses build engaging story brands that differentiate, connect, and achieve. Our edgy, bold, and strategic approach will help your brand stand out and make a lasting impression on your audience. And with our packages guide, you can choose the custom package that’s right for you.

specializing in crafting strategic and wildly irresistible brands.

We have a track record of successfully elevating brands and websites of all styles and personalities.

Whether you prefer a dark and moody aesthetic or a more light and flowy look, we have the skills and expertise to bring your vision to life.

Price My Package

Get all the spicy pricing and process deets delivered to your inbox. Download our package guide below.