Humanising Your Brand in 2023
Ok we’re a solid chunk into 2023, and it’s time for brands to get real (or bereal if you will). No more hiding behind corporate jargon and sterile visuals. It’s time to show the world what you’re made of and embrace your humanity. In today’s post, we’re going to show you how to humanise your brand in 2023 with boldness and confidence.
Get Personal
In 2023, people want to connect with people, not just faceless corporations or whatever the hell Alexa is. Use social media to share behind-the-scenes moments, personal stories, and authentic experiences. Let your audience see the real people behind the brand.
Show Empathy
Empathy is the key to your customer’s hearts. Show that you care and that you support. Get down and deep. Sharing something real and personal really helps build that solid connection — we’re talking about really locking in on the ‘relationship’ in the business-customer relationship.
Be Bold
In 2023, standing out from the crowd is more important than ever. Don’t be afraid to take risks and try new things. Use bold colors, eye-catching visuals, and unique messaging to capture attention and make a lasting impression.
Use Humor
Humour is a powerful tool for humanizing your brand. It shows you’re genuine, don’t take yourself too seriously and that you can let loose a bit! Use humour to lighten the mood and create a more relaxed, approachable vibe.
The Info. Simplified.
Basically, humanising your brand in 2023 requires boldness, confidence, and an unapologetically human approach. Use these tips to connect with your audience on a deeper level and create a brand that people can truly relate to.
Want some help rebranding or adding a new human element to your business? Download our package guide here and get in touch with us — not to brag but branding is kiiiind of our whole deal, and we’re really good at it. Ok maybe that was a brag.
