Foundations first, marketing second: Building a brand is always the first step

Foundations First, Marketing Second: The Key to Building a Strong Brand

Building a brand is like baking the perfect cake. 

Sure you can swap out some ingredients if you’re feeling artistic, but at the end of the day, you need eggs and flour. Whether you’re vibing for an edgy and alternative brand or a poppy and colourful feel, there are several core foundations you need to thrive. I mean, you can have the best marketing campaign in the world, but if your brand isn’t strong, it won’t be effective.

Let’s stick with my fire cake metaphor. 

If you end up spending all your time making the cake look fancy, sure it’ll be super aesthetic and pretty — but chances are it’ll taste like dirt. The same applies to branding. If you spend all your money on marketing without having a solid brand to lean on, SURE it’ll reach a bunch of people — but it won’t be effective or pleasant for anyone.  

“Ok then, so what makes a brand strong???” you may be asking. 

Well, we’re gonna tell you now so geez take a chill pill. Basically, it’s all about being unique and memorable. If you’re exactly the same as your competition, then what’s stopping them from going with them? Be uniquely you, and make sure everything from your logo to tagline reflects your individuality. 

Ok so let’s say your brand is established, solid and ready for action. 

First up, slay. Secondly, it’s time to start marketing it. The right brand agency on the Sunshine Coast (*cough cough* that’s us) can help you develop a marketing plan that will take your brand to the next level. A strong marketing plan won’t only help you reach new customers but also helps to deepen your connection with existing customers.

The Info. Simplified.

So to tie it up all nicely, making sure your brand is strong and solid should be your ABSOLUTE FIRST step in creating a business. your brand. Making sure your tastes great first up makes decorating and marketing it way easier — so sure your brand kicks ass before you market it. Don’t be tempted to skip the branding stage and invest your time and resources in a strong brand from the get-go. The results will speak for themselves.

Are you based on the Sunny Coast and looking for some help making your brand the ultimate powerhouse? Download our packages guide here to work with us and get a quote specifically for your business.