How to choose a website domain name

Choosing a website domain name can feel like a daunting task, but it doesn’t have to be! In this post, we’ll go over the tips and tricks you need to know to pick a domain name that truly represents your brand and sets you up for success.

Keep it simple and memorable

Simplicity at its finest. Remember — your domain is just as important as your actual site. Make it simple.

Make it brandable

Domains that include your business’s actual name and reflect your brand are key. Why? So people can not only find you easier, but understand you better. Again, make it memorable.

Be unique

Avoid generic terms or names already used by other websites. Your goal is to stand out and be true to who you are, remember? Make it you, and pop out.

Keep it short

Kiss isn’t just a baller rock band from the 70s. K.I.S.S. — Keep it simple stupid. Long domain names are difficult to remember and type. Stick to short and concise names that are easy to remember and quick to type. Don’t even think about glazing over it.

Consider keywords

Use keywords about your brand in the domain — it not only helps with SEO but also helps clients know exactly who you are and why you’re here. 

Choose a domain extension wisely

Often .com, is the preferred choice of extension. If you target primarily your national clients, consider a country-specific extension (like .ca for Canada or .au for Australia) to help reinforce your brand identity locally.

If possible, avoid using a .net, .org, .co, etc. 

So let’s round it all up. From the top, choosing a website domain name is an important step in building your online presence. By following these tips and tricks, you can pick a domain name that truly represents your brand, is easy to remember, and sets you up for success.

While you’re already on an improvement high, try holding your business up to our DIY brand health check here. And for something more custom, download our packages guide here. 

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