So like not to stress you out or anything, but choosing typography for your brand is one of the most important decisions you will make in the process of building a successful brand. The right typography can make all the difference in how your brand is perceived by potential customers and clients. So to make sure you don’t regret everything, here’s some tips and tricks to find the font type that’s right for you.
First up, consider your brand’s values and personality.
Are you going for a sleek and modern look? What about edgy and alternative? Or maybe you’re going for a vintage classical kinda vibe. No matter what business you run, The typography you choose should reflect those values and be consistent with your overall brand image.
Next, think about legibility and readability.
Your typography should be easy to read and not cause any unnecessary strain on the eyes. We don’t want to need a freaking rosetta stone to interpret your homepage. Make sure to test your chosen font in a variety of sizes and on different backgrounds to ensure it looks good and is legible in any situation. Take a look at our website as an example — not to toot our own horn, but our typography kinda slaps.
When it comes to typography, less is often more
Avoid using too many different fonts as this can create a cluttered and confusing look. Stick to two or three fonts at most, and make sure they complement each other well. Consistency is key, remember?
Finally, it’s important to remember that typography is just one element of your brand.
It should work together with other design elements such as colour and imagery to create a cohesive and impactful brand identity. You can’t bake a cake with just eggs, it works together with other ingredients to make the final product. So if you think you can just choose a pretty font and call it a brand strategy…you have much to learn (luckily we’re written like a dozen blog posts on brand theory so get studying).
The Info. Simplified.
So to wrap it all up, typography is a crucial element in the formation of a solid brand identity. Thinking about your brand’s personality and values while focusing on readability and consistency is a surefire recipe for success.
If you need any help with tweaking your brand or want to completely revamp it from scratch, check out our packages guide here to see how we can help. We’re a brand strategy studio based at the Sunshine Coast, so trust us — we know what we’re doing. Now go out there and get typing, you rebel, you.