Choosing the right typography for your brand
So like not to stress you out or anything, but choosing typography for your brand is one of the most important decisions you will make in the process of building a successful brand. The right typography can make all the difference in how your brand is perceived by potential customers and clients. So to make sure you don’t regret everything, here’s some tips and tricks to find the font type that’s right for you.
Value over benefits: Why it matters in your website and marketing messaging
Ok let’s be real- there’s nothing worse than seeing some cheesy ass ad that says something like “Get this product for its amazing features!” or “Buy now and get one free!”. Big icks if you ask us. These types of messages have become so commonplace that they’ve lost their impact. So if you REALLY want your website and messaging to make an impact, you need to focus on value, not just benefits (don’t worry, we’re gonna break down how to do it).
Humanising your brand in 2023
Ok we’re a solid chunk into 2023, and it’s time for brands to get real (or bereal if you will). No more hiding behind corporate jargon and sterile visuals. It’s time to show the world what you’re made of and embrace your humanity. In today’s post, we’re going to show you how to humanise your brand in 2023 with boldness and confidence.
Foundations first, marketing second: Building a brand is always the first step
Building a brand is like baking the perfect cake. Sure you can swap out some ingredients if you’re feeling artistic, but at the end of the day, you need eggs and flour. Whether you’re vibing for an edgy and alternative brand or a poppy and colourful feel, there are several core foundations you need to thrive. I mean, you can have the best marketing campaign in the world, but if your brand isn’t strong, it won’t be effective.
Social Media: The Game Changer of Web Design
Gone are the days of websites that look like they’re made on Microsoft paint and glitchy animations that have a 50/50 chance of giving you a seizure. Today, the world of web design looks completely different — and that’s all thanks to social media.
Build a brand without strategy? We think it’s a bad idea
Building a brand without a strategy is like navigating a ship without a compass ???? – you may get lucky and reach your destination, but more often than not, you’ll find yourself lost in the sea of competition. In today’s fast-paced business world, it’s crucial to have a clear plan and direction to stand out from the crowd and make an impact. Here are four reasons why going without a strategy is a recipe for disaster.
Is it time to rebrand? Here’s how to tell.
Rebranding is a big step for any business, and shouldn’t be taken lightly. However, it’s also not something that should be put off indefinitely. So, how do you actually know when it’s for a change? Well, here’s our list of telltale signs to know if it’s time for some brand surgery.
Mastering the Art of Brand Building: A Guide to Building a Strong, Confident Brand
Building a brand is not just about having a logo and a catchy tagline — it’s about creating an identity that resonates with your target audience and sets you apart from the competition. Whether you’re a small business owner to the CEO of a multi-million dollar company mastering the art of brand building is essential for success.
How to perform market research when you build a brand
Building a brand is a thrill, honestly (we wouldn’t be a brand design agency if it wasn’t ????????), but it’s important to have a solid understanding of your target market before diving in head first. Market research is the key to unlocking the full potential of your brand and setting it apart from the competition.
Traditional testimonials are dead in web design — try these instead
Testimonials? They’re key to any website or business worth visiting- but let’s face it, traditional testimonials are lowkey boring as. It’s time to step up your testimonial game and embrace the power of video, case studies, and screenshots. These types of testimonials are not only more dynamic, but they also provide more credibility and value to potential customers.
