Choosing the right typography for your brand

So like not to stress you out or anything, but choosing typography for your brand is one of the most important decisions you will make in the process of building a successful brand. The right typography can make all the difference in how your brand is perceived by potential customers and clients. So to make sure you don’t regret everything, here’s some tips and tricks to find the font type that’s right for you.

The best online course platforms for small business owners

Thinking of creating your own online training course? Dang look at you go you business professional. Online courses are a great source of passive income and have a sizeable return on investment — if you make them right. There are truckloads of course creation platforms that can help you make the course of your dreams, but let’s be real. There’s too many. Idk about you but when we search for an online web design course on Google the number of search results that pops up gives us a panic attack. So, here’s a list of our top online course platforms for small business owners, so you can keep your sanity.

Our favourite website builders for small businesses

Are you a small business owner looking to create a website that’s both beautiful and functional? Well hold onto your chair and prepare for your mind to be blown, because we gotchu covered! Here’s our perfectly curated list of our favourite website builders for small businesses, tried and tested.

Value over benefits: Why it matters in your website and marketing messaging

Ok let’s be real- there’s nothing worse than seeing some cheesy ass ad that says something like “Get this product for its amazing features!” or “Buy now and get one free!”. Big icks if you ask us. These types of messages have become so commonplace that they’ve lost their impact. So if you REALLY want your website and messaging to make an impact, you need to focus on value, not just benefits (don’t worry, we’re gonna break down how to do it).

Humanising your brand in 2023

Ok we’re a solid chunk into 2023, and it’s time for brands to get real (or bereal if you will). No more hiding behind corporate jargon and sterile visuals. It’s time to show the world what you’re made of and embrace your humanity. In today’s post, we’re going to show you how to humanise your brand in 2023 with boldness and confidence.

Foundations first, marketing second: Building a brand is always the first step

Building a brand is like baking the perfect cake. Sure you can swap out some ingredients if you’re feeling artistic, but at the end of the day, you need eggs and flour. Whether you’re vibing for an edgy and alternative brand or a poppy and colourful feel, there are several core foundations you need to thrive. I mean, you can have the best marketing campaign in the world, but if your brand isn’t strong, it won’t be effective.

Small Business and the Future of AI: Our Predictions

If you’ve even looked at the news lately, you’d see the huge advancements in AI that have been made over the past decade. From Google Maps giving you directions to the nearest Pizza Hut on a cheat night, to the TikTok algorithms making your dancing cat deep dive just that little bit more entertaining, AI is all around us. But as a small business, you’re probably starting to feel the pressure to get on the AI train and fast. Good news- artificial intelligence is here to help, not hinder your productivity — here’s how.

How to choose a website domain name

Choosing a website domain name can feel like a daunting task, but it doesn’t have to be! In this post, we’ll go over the tips and tricks you need to know to pick a domain name that truly represents your brand and sets you up for success.

Common UX web design mistakes you might be making (and how to fix them)

Working in design, we know how important it is to constantly question and improve your design decisions. But no matter how long you’ve worked in the industry, it’s still just as easy to fall into common pitfalls that tank your UX. So here are five common UX design mistakes and how to fix them. You’re welcome.

Social Media: The Game Changer of Web Design

Gone are the days of websites that look like they’re made on Microsoft paint and glitchy animations that have a 50/50 chance of giving you a seizure. Today, the world of web design looks completely different — and that’s all thanks to social media.

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